PO ZDRAVI KMEČKI PAMETI
/ Creative
"Po zdravi kmečki pameti" is a series of three
posters created
for the international TAM-TAM
"Plaktivat" competition, where it
was selected as
the the winner among 135 entries from 21
countries. The campaign was showcased on 100
public poster
sites across Slovenia.
The goal was to promote sustainable eating habits
by showing
how simple and intuitive they can be—
something anyone can
begin practicing by relying
on just a bit of common sense.
Drawing from well-
known Slovenian idioms involving
vegetables, we
gave each phrase a twist by placing it in the
context
of recognizing (un)healthy food choices. The result
is a
playful, culturally grounded campaign that
connects language,
food, and sustainability with a
clear visual punch.
