MESTNA OBČINA LJUBLJANA
/ Branding
Nowadays, the concept of branding is constantly
evolving, but it
refers to the entire experience that
people have with a brand at
every touchpoint of the
industry. The goal is to bring the City of
Ljubljana
closer to people, to present it as modern, and to put
it
on the map as a unique, adaptable, and aesthetic
city brand,
using the principles of minimalism in
design.
Similar to any other brand, the city brand also has
the role of
attractively communicating the value
proposition of the city. The
goal is to convince a
specific audience that our city is in a
position to
meet their expectations. To achieve this, the city
must convey a concise, memorable, and credible
message.
The case study examines how a minimalist design
approach
influences the visual image of a city and
the perception of
residents and visitors.
